So while Starbucks may not be ending disposable cups, maybe you’ll be part of their cultural movement anyway.
#STARBUCKS NEW CUPS MARCH INSTALL#
Along with the reusable plans, they also announced a pilot program with Volvo Cars to install electric car chargers at 15 stores between Seattle and Denver, which is exactly the kind of EV infrastructure we desperately need - charging stations erected by companies outside the traditional EV space. But the coffee chain is also better than most corporate entities when it comes to sustainability goals, and more chain stores should be taking a page out of their book. Would I prefer a company like Starbucks to sacrifice potential profits in the name of our planet (and the human race’s continued future on it) and simply eliminate disposable cups entirely? Of course. That’s what they mean by “cultural movement towards reusables.” They’re going to promote reusable cups, but they’ll still offer disposable ones. That won’t be easy to do, as most Starbucks customers are used to that simple, single-use option.” “But they do want to make that option less attractive. “The goals don’t mean Starbucks will get rid of the paper and plastic cups,” CNN explained. In fact, CNN Business spoke to Michael Kobori, the chief sustainability officer at Starbucks, and while he said that ending disposable cups is “the holy grail,” it’s not currently in their sights. There’s nothing in there about removing their “iconic cups” entirely. “Our goal, by 2025, is to create a cultural movement towards reusables by giving customers easy access to a personal or Starbucks provided reusable to-go cup for every visit, making it convenient and delightful to reuse wherever customers are enjoying their Starbucks Experience.” and Canada – including in café, drive-thru and mobile order and pay,” the company wrote. “By the end of next year, customers will be able to use their own personal reusable cup for every Starbucks visit in the U.S. That would mean only two more holiday seasons to go! And does this mean Millennials and Gen Zers will no longer be able to post photos of their unicorn Frappuccinos artfully displayed in giant plastic vessels? Will we no longer bond over baristas spelling our names wrong? Will we be forced to consider the completely unnecessary single-use waste catastrophe we’ve taken for granted for so long?īefore you drive to your nearest Starbucks and ask for an entire sleeve of cups, let’s take a look at what the company actually said.Īccording to a press release ahead of their annual shareholders meeting, Starbucks said it is “shifting away from single-use plastics and piloting reusable cup programs in six markets around the world.” We know how fired up people get about the new holiday cup designs every year, so we can only imagine the Facebook comments currently piling up about the potential to cut the holiday cups - no, all disposable cups! - entirely.
and Canada.” Some dire stories even proclaimed the Seattle company wants to “ eliminate its iconic cups by the end of next year.”
According to one report, the coffee chain’s goal is to “ ditch disposable cups by 2025.” Another said they’re planning to “ phase out paper cups in the U.S. Earlier this week, the Starbucks faithful were completely blindsided by an announcement from the company.
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